{"id":18206,"date":"2024-11-22T06:25:57","date_gmt":"2024-11-22T06:25:57","guid":{"rendered":"https:\/\/gpt.m2mbeta.com\/?p=18206"},"modified":"2024-11-22T06:25:57","modified_gmt":"2024-11-22T06:25:57","slug":"tubi-hops-on-the-short-form-video-bandwagon-with-its-scenes-feature","status":"publish","type":"post","link":"https:\/\/gpt.m2mbeta.com\/?p=18206","title":{"rendered":"Tubi hops on the short-form video bandwagon with its \u2018Scenes\u2019 feature"},"content":{"rendered":"
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Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer competition with short-form video-sharing platforms like Instagram Reels, TikTok, and YouTube Shorts.\u00a0<\/p>\n

Called \u201cScenes,\u201d the feature allows viewers to explore short clips from more than 250,000 popular TV shows and movies, including classics like \u201cDjango Unchained,\u201d \u201cDrumline,\u201d \u201cI Am Legend,\u201d \u201cJumanji,\u201d \u201cThe Amazing Spider-Man,\u201d and others. The aim is to boost user engagement and content discoverability.<\/p>\n

Users spotted<\/a> a test of Scenes back in August, but now it\u2019s rolling out to everyone.\u00a0The Scenes feature is available on Tubi\u2019s mobile app on both iOS<\/a> and Android <\/a>devices.\u00a0<\/p>\n

Tubi\u2019s entry into short-form video aims to attract viewers, especially younger audiences, whose viewing habits are shifting in the rapidly changing streaming landscape. However, Tubi is taking a different approach than TikTok, which is reportedly<\/a> experimenting with minute-long, TV-style shows. Instead, the streaming service is focusing on using short clips from its shows to help viewers discover content from its library and encourage them to watch the full episodes.<\/p>\n

\u201cWe want to meet the viewers where they are, which on mobile means they\u2019re on the go,\u201d Mike Bidgoli, Tubi\u2019s chief product and technology officer, told TechCrunch. \u201cOne of the flawed assumptions is that people have a lot of time [to spend] on their phone. But the reality is they don\u2019t really have that much time. A lot of the time, people are on a quick break between meetings, waiting for a ride, or on a coffee break. So what we need to do is create a quick shot of entertainment.\u201d<\/p>\n

The new Scenes tab is located in the center of the menu bar at the bottom of the screen. Like other short-form video apps, users can swipe through a vertical feed to watch a variety of trailer-style videos lasting between 60 and 90 seconds. On the right side of the screen, users can tap the \u201cLike,\u201d \u201cSave,\u201d and \u201cWatch\u201d buttons. The \u201cWatch\u201d button is especially useful, as it allows people to go directly to the movie or TV show. When users tap \u201cSave,\u201d the title is added to their My List for later viewing.<\/p>\n

Tubi\u2019s machine learning engine operates in the background, tailoring user experiences to their preferences. As viewers interact with Scenes by saving content to their \u201cMy List\u201d section, the recommendations will become more personalized.<\/p>\n

Additionally, while Scenes is exclusively on mobile, there\u2019s also an option for iPhone and Android users to cast Scenes on their TVs. Supported devices include Apple TV, Chromecast, Fire TV, and Roku.\u00a0<\/p>\n

Bidgoli said it\u2019s too early to think about future iterations, but he did share some ideas for Scenes that may be planned for later. This includes integrating the experience into the home grid rather than keeping it confined to a single tab. Another idea is to allow users to share clips on social media.<\/p>\n

Currently, Tubi is not planning to add a comment function. If it were to do so, Bidgoli emphasized the importance of ensuring that \u201cintegrity is done right.\u201d He added, \u201cThe last thing we want is for our corner of the internet to become negative.\u201d<\/p>\n

Tubi has explored various ways to encourage consumers to download its app. Last year, for example, the platform experimented<\/a> with a ChatGPT-powered search tool called Rabbit AI. However, the company confirmed to TechCrunch that it has shut down the feature, likely due to low user engagement.<\/p>\n

Bidgoli hinted that within the next six months to a year, Tubi is going to heighten its focus on its mobile app experiences.<\/p>\n<\/div>\n

<\/p>\n

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Source: <\/em> techcrunch.com\u2026<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer competition with short-form video-sharing platforms like Instagram Reels, TikTok, and YouTube Shorts.\u00a0 Called \u201cScenes,\u201d the feature allows viewers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18206","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts\/18206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18206"}],"version-history":[{"count":0,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts\/18206\/revisions"}],"wp:attachment":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}