{"id":19068,"date":"2024-11-26T18:42:28","date_gmt":"2024-11-26T18:42:28","guid":{"rendered":"https:\/\/gpt.m2mbeta.com\/?p=19068"},"modified":"2024-11-26T18:42:28","modified_gmt":"2024-11-26T18:42:28","slug":"bluesky-verification-could-look-a-lot-different-from-xs-blue-checks","status":"publish","type":"post","link":"https:\/\/gpt.m2mbeta.com\/?p=19068","title":{"rendered":"Bluesky verification could look a lot different from X\u2019s blue checks"},"content":{"rendered":"<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">The <a href=\"https:\/\/techcrunch.com\/2024\/11\/12\/bluesky-is-seeing-an-exodus-of-unhappy-x-users-following-the-election\/\">rapidly growing<\/a> social networking startup <a href=\"https:\/\/techcrunch.com\/2024\/11\/19\/what-is-bluesky-everything-to-know-about-the-x-competitor\/\">Bluesky<\/a>, a Twitter\/X alternative built on open web principles, revealed in a<a rel=\"nofollow\" href=\"https:\/\/bsky.app\/profile\/bsky.app\/post\/3lbsizxfxa22r\"> livestream on Monday<\/a> how its approach to user account verification will differ from existing services, like Meta and X. While traditional social media has shifted to a pay-for-verification model, where users pay for the privilege of the blue check that confirms their identity, Bluesky envisions a system where multiple verification providers exist to serve the needs of its broader community. <\/p>\n<p class=\"wp-block-paragraph\">Currently, the only way to verify your account on Bluesky is to adopt a custom domain name, something the company began offering an option <a href=\"https:\/\/techcrunch.com\/2023\/07\/05\/bluesky-announces-its-8m-seed-round-first-paid-service-custom-domains\/\">last year<\/a>. That\u2019s how you know that the account <a rel=\"nofollow\" href=\"https:\/\/bsky.app\/profile\/nytimes.com\">@nytimes.com<\/a> on Bluesky belongs to the real <a rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/\">The New York Times<\/a> publication, for example. In addition, Bluesky tackles impersonation issues directly, as they arise. <\/p>\n<p class=\"wp-block-paragraph\">However, Bluesky believes that custom domains may only be part of the solution around verification going forward. <\/p>\n<p class=\"wp-block-paragraph\">In the future, the company is considering a model where multiple verification providers co-exist. <\/p>\n<p class=\"wp-block-paragraph\">Explained Bluesky CEO Jay Graber, \u201c\u2026we could be a verification provider \u2014 and we might at some point (and also, no, I\u2019m not sure when). But it would be something where you\u2019re accessing through one app, and then there might be another app and there might be other services,\u201d she continued. \u201cAnd they can choose to trust us \u2014 the Bluesky team\u2019s verification \u2014 or they could do their own. Or other people could do their own.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Or, in other words, Bluesky is proposing a verification system where one entity \u2014 the company itself, that is \u2014 is not in singular control over who gets the \u201cverified\u201d label and who does not.<\/p>\n<p class=\"wp-block-paragraph\">This is a rethinking of verification compared with how such systems have traditionally worked and how they have more recently evolved. <\/p>\n<p class=\"wp-block-paragraph\">On Twitter, verification has been fraught with complications and concerns over the years. Originally, Twitter would verify some high-profile users but ignore others who believed they deserved verification, too, creating a two-tier class system of sorts.<\/p>\n<p class=\"wp-block-paragraph\">Under new owner Elon Musk, the company attempted to overhaul this system to make it more democratic by allowing <a href=\"https:\/\/techcrunch.com\/2022\/10\/31\/elon-musk-is-revamping-twitters-verification-system-and-it-might-involve-a-monthly-fee\/\">anyone to pay to verify themselves<\/a>. But, as you may expect, this dramatic switch did not go well, as <a href=\"https:\/\/techcrunch.com\/2022\/11\/09\/fake-twitter-blue-check-lebron-musk\/\">users bought verification checks in order to impersonate others<\/a> on the platform, causing <a href=\"https:\/\/techcrunch.com\/2022\/10\/31\/twitter-verification-phishing\/\">chaos<\/a>. <\/p>\n<p class=\"wp-block-paragraph\">Even today, X continues to have a problem <a href=\"https:\/\/techcrunch.com\/2024\/01\/10\/it-sure-looks-like-x-twitter-has-a-verified-bot-problem\/\">with bots that are verified<\/a>, which has devalued what a verified check means. <\/p>\n<p class=\"wp-block-paragraph\">Meta, meanwhile, followed Twitter\/X with <a href=\"https:\/\/techcrunch.com\/2023\/03\/17\/meta-launches-paid-verification-on-instagram-and-facebook-in-the-us\/\">paid verification that serves<\/a> mainly to assist creators and <a href=\"https:\/\/techcrunch.com\/2023\/09\/19\/meta-is-expanding-its-verification-program-to-businesses\/\">businesses<\/a> on its platform. <\/p>\n<p class=\"wp-block-paragraph\">Bluesky, on the other hand, aims to build infrastructure that would allow anyone to verify others according to their own rules and policies, similar to how it today lets anyone <a href=\"https:\/\/techcrunch.com\/2024\/02\/14\/as-threads-deprioritizes-politics-blueskys-ceo-touts-custom-feeds-and-user-choice-in-social-media\/\">build their own feeds<\/a>, <a href=\"https:\/\/techcrunch.com\/2024\/03\/12\/bluesky-launches-ozone-a-tool-that-lets-users-create-and-run-their-own-independent-moderation-services\/\">moderation systems<\/a>, and <a href=\"https:\/\/techcrunch.com\/2024\/05\/10\/bluesky-now-lets-you-personalize-its-main-discover-feed-using-new-controls\/\">algorithms<\/a>. <\/p>\n<p class=\"wp-block-paragraph\">While Bluesky itself could choose to focus on verifying high-profile users, others could build verification systems that would vet people for other criteria. <\/p>\n<p class=\"wp-block-paragraph\">For example, Graber suggested that a university could verify users as alums, or a fan group like the <a rel=\"nofollow\" href=\"https:\/\/swifties.social\/\">Swifties<\/a> could verify people as community members. These verification providers could choose to be selective in terms of who gets verified, or they could offer more comprehensive services, where verification across a range of different affiliations is a part of their offerings.<\/p>\n<p class=\"wp-block-paragraph\">The challenge, the CEO said, would be in how to present multiple verifications to the end user so it wouldn\u2019t be confusing. The company needs to figure out how these verifications would appear \u2014 as badges, perhaps? \u2014 and whether other third-party Bluesky apps would need to display them in the same way as the company\u2019s official client.<\/p>\n<p class=\"wp-block-paragraph\">\u201c\u2026We\u2019re trying to design long-term for more applications [and] more services, beyond our own, to operate,\u201d noted Graber.<\/p>\n<p class=\"wp-block-paragraph\">Timing is another question.<\/p>\n<p class=\"wp-block-paragraph\">The company\u2019s 20-person team has been working to keep up with <a href=\"https:\/\/techcrunch.com\/2024\/11\/12\/bluesky-is-seeing-an-exodus-of-unhappy-x-users-following-the-election\/\">Bluesky\u2019s growth spike<\/a> as users began to leave Musk\u2019s X following the U.S. presidential elections and other policy changes, like those that <a href=\"https:\/\/techcrunch.com\/2024\/10\/17\/elon-musks-x-is-changing-its-privacy-policy-to-allow-third-parties-to-train-ai-on-your-posts\/\">allow X to train AI on user data<\/a>, and other <a href=\"https:\/\/techcrunch.com\/2024\/11\/03\/x-updates-block-feature-letting-blocked-users-see-your-public-posts\/\">policies around blocks work<\/a>. Since the election, Bluesky has <a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/2024\/11\/26\/how-bluesky-rose-out-of-twitters-ashes-to-challenge-x-and-threads.html\">added 8.7 million new users<\/a> and today has topped <a rel=\"nofollow\" href=\"https:\/\/bsky.jazco.dev\/stats\">22.7 million total users<\/a>, leaving Meta\u2019s X competitor Threads scrambling to <a rel=\"nofollow\" href=\"https:\/\/www.threads.net\/@bluesky_social\/post\/DCz5Zp-Ptk1?xmt=AQGzQZJOuQJmsD4zPc0jE4oBLdRh1yxLOvgvqqoCYdBs6g\">counter the threat<\/a> with its own set of Bluesky-like features, like <a href=\"https:\/\/techcrunch.com\/2024\/11\/25\/threads-tests-the-ability-for-users-to-choose-their-preferred-default-feed\/\">switching your default feed <\/a>alongside an <a href=\"https:\/\/techcrunch.com\/2024\/11\/21\/threads-adjusts-its-algorithm-to-show-you-more-content-from-accounts-you-follow\/\">update to its algorithm<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">On the livestream, Bluesky\u2019s team talked about other long-term plans, like how Bluesky profiles could be designed to connect users to their broader web presence, including their personal website and other social accounts, similar to something like Linktree. <\/p>\n<p class=\"wp-block-paragraph\">The company said it couldn\u2019t yet commit to rolling out specific features or a timeline, given its rapid growth. <\/p>\n<\/div>\n<p><\/p>\n<hr style=\"border-top: 2px solid #ccc; margin-top: 20px;\">\n<p><em>Source: <\/em> <em><a href=\"https:\/\/techcrunch.com\/2024\/11\/26\/bluesky-verification-could-look-a-lot-different-from-xs-blue-checks\/\">techcrunch.com\u2026<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rapidly growing social networking startup Bluesky, a Twitter\/X alternative built on open web principles, revealed in a livestream on Monday how its approach to user account verification will differ from existing services, like Meta and X. While traditional social media has shifted to a pay-for-verification model, where users pay for the privilege of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19068","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts\/19068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19068"}],"version-history":[{"count":0,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=\/wp\/v2\/posts\/19068\/revisions"}],"wp:attachment":[{"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gpt.m2mbeta.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}